Much has been written in the last few years about corporate governance. Despite all the new rules and regulations developed, the key to good corporate governance remains a strong commitment to ethics.
It is that commitment that makes all the difference – not simply an ethics statement or codification. The best-written set of ethics principles will fail if all corporate individuals do not practice the principles. That’s why we must communicate our principles constantly through deeds and behavior to every employee and stakeholder in the corporation. At the same time, directors and management of corporations should evaluate the ethics programs of their companies on an ongoing basis. They should be willing to ask themselves tough questions, such as: is our program today enough to head off the problems of tomorrow?
Corporations are involved in every type of human activity today. The purpose of corporations is to provide goods and services while creating shareholder value over time. Our businesses have advanced the well-being of society with breakthroughs in science, medicine, technology, and the creation of virtually all wealth. Public corporations offer a way for everyone to access ownership of a piece of our economy, and the wealth-creating opportunities afforded to them by the public markets. The “public” in public companies refers to the ability of people to invest in America through stock markets. But public companies are part of the private sector, and should not be confused with the public sector or government-controlled entities.
Corporations form the underpinnings of most things we know about America, including our economic power and all things driven by those resources. Four of the five largest corporations in the world are American. The largest is Wal-Mart with nearly $450 billion dollars in sales and over 2 million employees. There are about 15,000 U.S. public corporations. Investments in these companies form the basis of most pension funds, mutual funds, and retirement plans. Virtually all of the $14.6 trillion U.S. GDP is driven by the private sector—American corporations are our economy.
The corporate community has been through a difficult ethical period. But this same period was accompanied by scandals plaguing other institutions as well, including issues among political leaders, lawyers, journalists and even clergy. What does it say about our society as a whole when none of our hallowed institutions are free from issues?
Financial breakdowns and outright fraud have shaken the trust and confidence of Americans who rely on business for their jobs, for their savings, and for their retirement security. Public concern followed sensationalized stories of misdeeds, and federal and state officials followed in turn with new laws and regulations on corporations.
These events not only got the attention of the public and government officials. Responsible business leaders were embarrassed by these scandals. We could not – and must not – let the misdeeds of a relatively few people jeopardize the public trust in our economic system. That trust is the basis of our free market system. There are millions of Americans who rely on this system for jobs, their retirement security, and their wealth. Without this underlying trust, the markets would not exist and our economy would collapse.
It was clear that the corporate community needed improvements and that we needed to demonstrate a commitment to reform and a commitment to restoring investor confidence. And it was important that the private sector rather than the government led these reforms.
Many private sector organizations have committed to improvements in corporate governance. The Business Roundtable, for example, took an early lead and developed its Principles of Corporate Governance. The Roundtable followed up those recommendations by spelling out Principles of Executive Compensation. They established the Business Roundtable Institute for Corporate Ethics in conjunction with the Darden School of Business at the University of Virginia. Other groups formed to work on these issues including the Milstein Center for Corporate Governance at Yale University, the Aspen Institute Corporate Values Strategy Group. And long-established groups like the Ethics Resource Center stepped up their interaction with these ethics issues.
Over the past decade, New York Stock Exchange and NASDAQ listing standards for public corporations have changed, significantly strengthening financial and governance requirements. The landmark Public Company Accounting Reform and Investor Protection Act – better known as the Sarbanes-Oxley Act – as well as Dodd-Frank have been enacted. The new regulatory requirements don’t come cheap. The average large corporation is spending millions of dollars to reach and maintain compliance, with all the laws and regulations passed in just the last few years. Collectively, these changes represent the most far-reaching corporate reform legislation in sixty years. And the rules and regulations continue to be written.
But we must be careful. We need to know when enough is enough – and that too much tampering with the system could drive unintended consequences. Ironically, many of the issues of the past decade resulted from violations of pre-existing rules and laws. So did we really need the latest avalanche of new regulations and rules or would we have been better off with stronger enforcement of the old ones? We cannot strive so hard to legislate away every last problem that we ignore the very real possibility of collateral damage to our economy, job creation, and shareholder value creation.
We also have to be careful not to criminalize honest mistakes. As long as we employ human beings, there will be mistakes. Mistakes are inherent in risk-taking and risk-taking is vital to competing in world markets. We would harm ourselves greatly if the threat of regulatory, civil, and criminal sanctions became so pervasive that corporations reduced or stopped taking risks. Risks are inherent in overall corporate growth and the U.S. economy is dependent upon that growth. Yet for corporations to grow, innovation is required in new products, scientific breakthroughs, new markets, and foreign economies where the “lay of the land” is far from stable. Well-intentioned growing companies have to do business in areas that require significant risk, and honest mistakes occur. Without risk-taking, most progress could simply come to a halt. Other countries could overtake the U.S. in economic growth and job creation as capital investment flowed to other parts of the world.
After all of these changes in corporate governance, the question becomes: Have we finished the job? The answer is: How will we ever know? Just when we think we’ve put yesterday’s scandals to rest, something new comes up. But we won’t solve these and similar problems simply by adding more laws and regulations or by introducing more voluntary corporate governance changes.
Law professor Larry D. Thompson, a fellow at the Brookings Institution, has noted that every fresh business scandal brings calls for new regulations to prevent such a scandal from ever happening again. “Regulations expand with each ensuing scandal,” he stated, “to encompass every possible abuse – except the next one.”
We should continue to refine needed regulations, of course, imposing more corporate governance changes will not ensure ethical behavior. Ultimately good corporate governance is driven by the ethics of the individuals in the company. Real, lasting change can come only from improving every corporate culture with a genuine commitment to ethical behavior. That involves moving beyond corporate “rules-based” behavior to “values-based” behavior. Or to put it another way, for people in corporations to do the right thing even when the rules don’t precisely cover it or when they don’t think that anyone’s watching. In a word, they need to act ethically.
The way corporations treat their people is another way to measure its commitment to ethical behavior. Such a commitment is attainable with a values-based approach that includes five practices:
• First, people should know what you stand for – both as the Board and as a corporation. That involves a clear statement of ethical principles.
• Second, employees and officers should be able to push back – they should report concerns and propose improvements without fear of retribution. The environment must be made safe for people to do the right thing.
• Third, there should be access to management by all constituents.
• Fourth, the organization should be transparent and open.
• Fifth, everyone must understand how we in the corporation should treat each other.
• Sixth, everyone should know what happens when we don’t uphold our values. People who violate values should be held accountable. Reports of misconduct should be investigated, and when substantiated, discipline should occur. Without accountability, values are toothless.
Knowing what’s right is a constant learning process. That often involves venturing into uncharted territory as new choices present themselves. We are forced to manage our lives and businesses with imperfect foresight in a world that judges other people based on perfect hindsight. That’s where a values-based approach comes in – to help guide us in new situations.
Ethics problems are more pervasive in today’s corporation than they have been in the past. Perhaps it is due to the secularization of society. Perhaps it is due to the liberalization of pop culture. Perhaps it is due to the pervasiveness of the Internet and social media, which is still the “wild, wild west” of communications where few rules or constraints apply. Perhaps corporations simply mirror society itself. Whatever the reason, there is a glaring need for new approaches.
Boards and management teams need to be sensitive and watchful for generational differences in ethics. According to a study by The Ethics Resource Center, “all younger workers but especially Millenials are a significant area of vulnerability in terms of observed misconduct.” Corporations cannot assume that everyone has the same sense of right and wrong. So what 30 years ago may have been taken for granted in terms of expected behavior, cannot be assumed today.
While written codes of ethics are necessary and a good first step, more is needed. “Tone at the Top” is an absolute requisite. But leaders must ensure that positive tone reaches all levels of an organization. Best practices today include situational workshops among all associates, role-playing, scenario training, case studies, and constant discussion and modeling of behavior. Most companies have anonymous 800-number hotlines for reports of malfeasance. Equally important are 800-number advice or ombudsman lines to assist all associates and managers in dealing with issues. Experience shows that most complaints currently are taken to an employee’s direct supervisor. So thorough training is required for these lower and middle level supervisors on how to deal with employee concerns and reports.
In addition to Chief Compliance Officers, many corporations now are adding Chief Ethics Officer positions. Although currently at some companies the same person performs both roles, the roles are not the same. Compliance Officers usually audit and seek to find breakdowns in compliance. Stated simply, they are charged with finding violations and violators. Ethics Officers are more proactive in risk assessment, training, counseling, and hopefully heading off future issues before they happen. If you were an associate, with whom would you be most comfortable, a cop or a counselor?
Some companies now are building ethics requirements into personal objectives for their people. These performance metrics or competencies can include good communication of ethics by leaders at all levels; personal modeling of ethical behaviors; keeping commitments; maintaining accountability among all employees across the business; visible support for the ethics and compliance programs; and performance consistent with codes of ethics. Performance can be measured periodically with 360-degree surveys, gaining input from peers, subordinates, and senior leaders.
Values-based ethics programs should be introduced in all companies to ensure future issues are identified before they occur. Any company undergoing “change” is especially vulnerable. Mergers and acquisitions add new cultures–and risk. Expansion into other countries adds Foreign Corrupt Practices Act (FCPA) risk and cultural complexity. And even change in organizational structure or IT programs can create process gaps that leave corporations vulnerable. “Change management” programs need to add values-based ethics training in addition to process change training. For new operations, this includes bringing new associates up to speed, setting expectations for behavior, and ensuring cultural consistency at the highest level of ethics.
These suggestions are very consistent with a values-based approach. Compliance is about rules, ethics are about values. Rules simply cannot be written to address every possible breakdown in behavior, especially when companies are represented by tens of thousands of people, and millions of customer and stakeholder interactions, all in real time. So a values-based approach dismisses the assumption that all employees have the same ethics and all but the odd, rogue individual will “make the right call.” Instead, instilling values requires more time, more care, more debate about all the gray areas, and ultimately leads to better decision-making and a more ethical climate.
Corporations cannot exist without the people who work there, who buy products from them, and who sit in boardrooms overseeing the overall company’s performance. People are imperfect. But people are also capable of learning and changing. That’s what a healthy, ethical corporate culture—a values-based culture–can encourage and ensure. Strong corporate governance and high ethical standards are not simply matters of personal and public morality. But they are also essential for long-term corporate success and world economic leadership by this nation. Unethical behavior and outright fraud are corrosive and ultimately betray the free market system. They discourage hard work, degrade our productivity and competitiveness, cheapen our daily lives, weaken the bonds of trust, and lead to a society in which none of us wants to live.
While not perfect, the U.S. has the best corporate governance, financial reporting, and securities markets in the world. These systems work because of the adoption of best practices by public companies within a framework of laws and regulations. While there have been exceptions to the overall record of success, generally the system has worked very well. But this system can be greatly enhanced by further commitment beyond the rules, to values-based governance. Then we will be in the best position to face unexpected challenges, overcome them, and prosper. And as long as we can keep that idea central, we can continue to look forward to a 21st century of greater prosperity and progress.
– Steve Odland